Are you passionate about reaching target audiences online, building powerful brands, driving sales, and mastering the dynamic world of online promotion? Do you want to unlock the potential of digital channels to achieve measurable business growth?
Sashiraj Software Solutions will provide the comprehensive Digital Marketing Master Course you need to excel!
In today’s hyper-connected world, a strong online presence is non-negotiable for any business, regardless of size or industry. “Digital Marketing” has evolved from a niche skill to a critical driver of growth, brand visibility, and customer engagement. As consumer behavior shifts overwhelmingly online, the demand for skilled “Digital Marketing professionals” who can craft effective strategies across various platforms is booming.
Course Duration
60 Days
Training Options
Online Training
Skill Level
Beginner to Advanced
Rating
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About the Course: Master Every Aspect of Online Marketing
This intensive “Digital Marketing training program” is crafted to provide you with a robust foundation in all key disciplines of online promotion. You’ll gain extensive hands-on experience with “Search Engine Optimization (SEO),” “Search Engine Marketing (SEM) with Google Ads,” “Social Media Marketing (SMM),” “Content Marketing,” “Email Marketing,” and “Web Analytics.” The course emphasizes practical application, allowing you to create, optimize, and analyze real-world campaigns. Whether you’re aiming to kickstart a rewarding career as a “Digital Marketer,” grow your own business, or enhance your existing marketing skills, this master course provides the essential knowledge and practical capabilities to thrive in the digital landscape.
Why Should You Take This Digital Marketing Master Course?
- Explosive Demand for Digital Skills Across Industries: Every business, from startups to global corporations, needs a strong digital presence. The rapid growth of e-commerce, online content consumption, and social media engagement has created a massive and sustained demand for “Digital Marketing professionals,” making it one of the fastest-growing career fields globally.
- Practical, Hands-On Campaign Creation & Optimization: Our curriculum emphasizes extensive practical application. You won’t just learn theories; you’ll gain hands-on experience by setting up and managing “Google Ads campaigns,” optimizing websites for “SEO,” creating engaging “social media content,” designing “email marketing funnels,” and analyzing data with “Google Analytics.” This ensures you develop the confidence and practical skills needed to execute real-world “digital marketing strategies.”
- Comprehensive Skill Set for Diverse Career Paths: This master course provides a complete skill set, making you proficient across all major digital channels. Mastering “Digital Marketing” opens doors to a wide array of highly sought-after roles such as “SEO Specialist,” “SEM Analyst,” “Social Media Manager,” “Content Marketing Strategist,” “Email Marketing Specialist,” “Digital Marketing Manager,” or even equips you to launch and grow your own online business.
About the Trainer: Guiding Your Digital Marketing Journey
Our trainers at Sashiraj Software Solutions are:
Industry-Experienced Digital Marketing Experts: They bring extensive real-world experience in developing and executing successful “digital marketing campaigns” for various businesses and industries.
Certified Professionals: They hold relevant certifications from leading platforms like Google, Meta, and HubSpot, demonstrating their mastery of digital marketing tools and techniques.
Expert Strategists & Practitioners: Passionate about teaching, they simplify complex “digital marketing concepts,” share actionable insights, and guide you through practical applications to ensure effective learning.
Up-to-Date with Latest Trends: Actively involved in the “digital marketing landscape,” their knowledge and teaching methods reflect the latest algorithm changes, platform updates, and emerging trends in online advertising and content.
Committed to Your Success: They provide personalized guidance, helping you master the nuances of digital marketing and build a strong portfolio of campaign results.
Course Content: A Comprehensive Journey into Digital Marketing Mastery
Our “Digital Marketing Master Course” program covers a wide array of essential topics, ensuring a holistic understanding of every aspect of online promotion
Module 1: Introduction to Digital Marketing & Strategy
- What is Digital Marketing? Evolution and importance.
- Digital Marketing Landscape: Channels, tools, and trends.
- Developing a comprehensive Digital Marketing Strategy.
- Understanding the Customer Journey and Funnels.
Module 2: Search Engine Optimization (SEO)
- How Search Engines work.
- Keyword Research & Analysis.
- On-Page SEO: Content optimization, meta tags, schema markup.
- Off-Page SEO: Link building strategies.
- Technical SEO: Site structure, sitemaps, robots.txt, Core Web Vitals.
- Local SEO.
Module 3: Search Engine Marketing (SEM) & Google Ads (PPC)
- Introduction to Pay-Per-Click (PPC) advertising.
- Setting up and managing Google Search Campaigns.
- Keyword match types, Ad Groups, Ad Copywriting.
- Bidding strategies and Ad Extensions.
- Google Display Network (GDN) and Video Campaigns (YouTube Ads).
Module 4: Social Media Marketing (SMM)
- Understanding various Social Media Platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube).
- Developing a Social Media Strategy.
- Content creation for social media.
- Paid Social Media Advertising (Meta Ads Manager).
- Social Media Analytics and Engagement.
Module 5: Content Marketing & Strategy
- What is Content Marketing? Importance and types of content.
- Content Creation Process: Blogging, articles, infographics, videos.
- Content Distribution and Promotion.
- Measuring Content Performance.
Module 6: Email Marketing & Marketing Automation
- Building an Email List.
- Types of Email Campaigns (Newsletters, Promotional, Transactional).
- Email Marketing Platforms (Mailchimp, HubSpot concepts).
- Email Copywriting and Design.
- Introduction to Marketing Automation and CRM integration.
Module 7: Web Analytics with Google Analytics 4 (GA4)
- Understanding GA4 setup and interface.
- Tracking website traffic, user behavior, and conversions.
- Setting up Events and Conversions.
- Creating custom reports and dashboards for insights.
Module 8: Conversion Rate Optimization (CRO) & Landing Pages
- Understanding Conversion Rates and key metrics.
- Principles of effective Landing Page Design.
- A/B Testing and Heatmaps (concepts).
- User Experience (UX) principles for conversion.
Module 9: Mobile Marketing & Video Marketing (Concepts)
- Mobile-first approach, Responsive Design.
- App Store Optimization (ASO) basics.
- Video Marketing Strategy: YouTube, Short-form video.
Module 10: Digital Marketing Project & Career Guidance
- End-to-end “Digital Marketing Project”: Developing and implementing a digital strategy for a hypothetical or real business.
- Career paths in Digital Marketing.
- Resume building, portfolio creation, and interview preparation.
💡 Why Choose SASHIRAJ SMART TECH?
Empowering your IT journey with expert-led training, real-time projects, and career-focused mentoring — learn, grow, and succeed with us.
Who This Course Is For: Shape Your Future in Digital Marketing
This “Digital Marketing Master Course” program is ideal for a diverse audience looking to thrive in the online business world:
Aspiring Digital Marketers: Individuals eager to build a career in online promotion.
Small Business Owners & Entrepreneurs: Those looking to effectively market their products/services online and grow their business.
Traditional Marketers: Professionals wanting to upgrade their skills and transition into digital roles.
Sales Professionals: Individuals seeking to leverage digital channels for lead generation and sales.
Content Creators/Writers: People looking to understand how their content fits into a broader digital strategy.
Fresh Graduates & Career Changers: Individuals with a passion for online trends, creativity, and analytics seeking a high-demand career.
